Business Truth in Travel Pricing
None of us should be surprised at these quotes from a travel article in the TimesOnline.co.uk (Oct 2008) by Stephen Bleach:
“Massive discounts on cruises were exposed as a con last week after leading line Fred Olsen admitted it had not sold a single cruise at full price for a year.”
A further quote from the managing director of the line, Mike Rodwell:
“the big American operators started it and the rest had to follow.”
Another surprise. On the same laptop page as this excellent article were three Google ads offering:
“Cruise Deals. Search The Top Online Cruise Deals. Read Reviews & Book Online Today.” Followed by:
“Cruise Discounts 75% Off, All cruise lines, all destinations.” And another:
What could be more misleading and false advertising than an airline advertising their fares in headlines that shout out:
Facts and figures of JFK of New York
The Club operators say that they do not charge businesses for listing their services as long as they participate in issuing vouchers enabling members to get direct booking discounts.
They are also aware that there are enough independent travel businesses that will find that their new business style of expanded selections and direct booking discounts is a better way of offering travel directly to consumers around the world.